Metropolitan Abstracting Consultants
Brand + Web design for Metropolitan Abstracting Consultants
The Goal:
Create a visual identity for Metropolitan Abstracting Consultants (MAC), a woman-owned small business specializing in Right of Way Acquisition Title Research. While this industry may not seem creative, that doesn’t mean the branding has to be boring! The visual identity for this brand was created to position MAC as trustworthy and innovative with bold, crisp visuals.
The Vision:
About the Visuals…
The visual identity of this brand aims to convey confidence, boldness, security, trustworthiness, and professionalism in a minimalistic design style. The hand-drawn compass rose in the logo suite was inspired by the company's original logo from 2008. MAC needed a branding overhaul that paid homage to the original visuals included on their first business cards, as a special nod to the beginnings of the company. This new, improved, modernized, clean and professional branding showcases the growth and expertise that the company has earned over time with an extensive body of work.
