Custom Brand Design + Squarespace Website Design for Photographer and Female Service Provider
LCJ Photo + Film Brand + Web Design Project
LCJ Photo + Film is an Indiana-based brand photography and videography media company. Their mission is simple: Elevating brands + capturing life’s golden moments through bespoke photography and videography services.
Lucy Jones first reached out to me when her business was beginning to undergo a pretty substantial shift in services AND positioning. Here’s a brief recap of some of the struggles she was having with her previous brand design and website:
Her branding was minimal and offered little to no versatility and functionality when needed
The branding for LCJ Photo + Film didn’t quite match the level of luxury and professionalism she as a service provider gives to her clients. Lucy has leveled up quickly in her business, and her branding needed to match and do truly do her brand justice!
Her website didn’t tell the whole story of what she had to offer. Largely focused on weddings, this website was primarily focused on bridal clients and didn’t speak to her ideal target audience. Although she still takes on wedding clients often, her focus was beginning to shift more towards brand photography and videography for small businesses, corporations and non profits alike. A website that only focused on weddings just wasn’t attracting that ideal client!
Her website copy had a lot of room for improvement, this was an area we spent a lot of time on. Her website copy wasn’t helping her resonate with her new target audience she was wanting to reach. It wasn’t grabbing her target market’s attention and making them feel like, “WOW! This is the girl for the job.”
Lucy’s work speaks for itself, and one of the things that is most valuable in her work is her prompt service and delivery of photo and video files. But while these things are true, for the website visitor that lands on her website and doesn’t know these details about her yet, we need to make sure we take every opportunity to show them who she is, what she does, why she does it better than her competitors, and why she’s the solution to their problem. So we set out to do just that!
Here’s a sample of the copywriting we put together for her website copy + design project:
Investing in high quality visuals means you no longer have to cut corners in your marketing.
High-quality visual content is more than just a nice-to-have; it's a necessity.
For brands, corporations, and small businesses, our tailored photography and videography services are invaluable.
They not only enhance brand identity but also build memorable connections with your target audience, driving engagement and growth.
Ready to check out all the gorgeous deliverables? Keep scrolling!
Ready to refresh your brand?
Check out my range of brand design services and book a free consultation call today. Let's work together to create a brand that will help you achieve your business goals. Ready to get started? Click the "Get Started" button below!
Wondering if it’s time for a brand refresh but aren’t 100% sure?
Maybe you’ve been feeling a disconnect from your current logo, your branding color palette, or are ready to change up your business branding entirely. Take the quiz below to get a better feel for what may be next for you and your business!
Want More Small Business Content + Education?
Simply Sophie Designs helps female-led small businesses go from a stressful “do-it-all” marketing approach to having a memorable brand, strategic website, and results-driven launch support that boosts their growth beyond what they once thought was possible.