With a growing business and a passion for creating personalized embroidered apparel, Julia Lewis knew it was time to give Threads by Julia the branding it truly deserved. Her original DIY logo wasn’t capturing the warmth, nostalgia, and craftsmanship behind her designs, making it difficult to stand out in a crowded market. She needed a brand identity that reflected the heart of her work while elevating her online presence.

We crafted a vintage-inspired, grandmillennial aesthetic that feels both timeless and inviting—perfectly aligning with Julia’s vision. Delicate hand-illustrated details, a refined yet charming color palette, and typography with a nostalgic touch brought her brand to life. The result? A beautifully cohesive identity that allows Threads by Julia to attract customers who appreciate the artistry and personalization behind every stitch. Now, Julia’s brand is as thoughtful and distinctive as the pieces she creates.